Necole Bitchie is a considered a pioneer when it comes to black celebrity and entertainment blogs, but after 7 years, she’s now closing up shop. In a letter to her readers,  she announced “It’s time for me to move on.”

“There is a constant internal struggle between being a character—Necole Bitchie—when I walk out in public, and being the women I know I was meant to be.”

Necole writes about the constant struggle to maintain and keep separate her online persona, but offline aspirations to do bigger and better things.

This is probably the most difficult thing I’ve ever had to do…

And I will cry after I write this.


I think about how I want to be remembered all the time and one thing I know for sure is that I never wanted to be known for being JUST ‘a celebrity gossip blogger.’

I’ve asked myself time and time again – When all is said and done, what will people say about you?  How are you elevating your audience? What are you doing to contribute to your culture in a positive way? Are you doing a good job of pushing the culture forward? How are you touching people and changing their lives?

The fact that I can’t answer that right now is problematic for me.  I always felt that no matter how much positivity we promoted on the site, the salacious stories were always going to overshadow them. The ‘Bitchie’ in the website name was always going to be counterproductive to the mission I had of being a source of inspiration, and launching a platform for women to tell their stories.

There is a constant internal struggle between being a character –Necole Bitchie—when I walk out in public, and being the women I know I was meant to be. Eventually, I began feeling like I wasn’t doing enough and I would never reach my goals. I felt stuck! I felt boxed in! No matter how much success people thought I had, or how many pageviews our stories generated, I felt as though I was regressing. There was also a constant struggle of what I thought my audience wanted to see (salacious tea), and what I wanted to post (Inspirational women interest stories.’) I was so exhausted from fighting that battle, that I literally felt defeated and I mentally gave up.

Read her full statement here.


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  • binks

    Honestly, I am not surprised. Blogging is not what it use to be and in the age of Twitter, Instagram, Snapchat, people spilling their own tea, etc. you don’t need the middle man/woman for gossip or to keep up with celebrities these days. I used to visit Necole’s blog quite often back in the day but stopped once her content started to turn for the worse. I wish her luck on her new endeavors, despite how some may feel about her she came a long way to get her name out there for a black blogger. Lastly, I love that she highlighted that your platform (no matter how profitable) should not box you in as a person nor should it define you.

    • noirluv45

      Same here, binks. I used to visit her site frequently until it took a turn that I didn’t like (not necessarily bad, but one I didn’t care for); however, I do frequently drop in to get the tea.

  • noirluv45

    I read this yesterday as her’s is one of the blogs I sometimes frequent. I was a bit shocked, but then again, some things must come to an end, and I understand why she was leaving. I wish her the best of luck in her future endeavors.

  • Anonin

    Some of her regulars were annoying as hell but her site was entertaining/informative. When had posted personal articles I felt like she was a pretty genuine person. I get why she felt like she needed to move I think its time too, I hope her accomplishments with her site pull her into even more success maybe another media type career.