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For the bold, the colorful and the risk-takers, dare to #LiveInColor with Féria. This is multi-faceted, shimmering hair color. From Extreme Platinum to Power Violet, show your confidence with Féria’s head-turning looks.

Watch as trendsetting designer Helen Castillo, singer-songwriter Elliphant, and Zoe of electro duo ASTR bring out their fearless side through their Féria hair color.

Which Féria are you? Color your world with over 30 shimmering shades at

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