Screen Shot 2015-10-12 at 10.02.57 AMEye-rolling and side-eyeing has become the go-to response to 99% of the things that come out of Kanye West’s mouth these days, but we can’t deny the rapper is telling the truth when it comes to those damn pop-up ads on kid’s games.

Anybody who’s ever let their own child, niece, nephew, or little cousin play a game on their phone or tablet for more than five minutes knows the feeling of what the hell just happened when they get their device back and see at least three other games were downloaded during that time — most times not for free. And now Ye has finally given us something we can identify with him on.

#StayScheming

Though Yeezy’s got the coins to afford anything North West clicks on, we have to agree there’s something hella shady (read: greedy) about these game companies advertising things to buy on game apps they know someone between the age of 2-12 with no funds of their own who only needs to see a color they like to click “buy” is playing. That ish has got to stop now.

For once, Ye’s got the answers: Eff these game companies!

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  • i mean

    hahahah yaaaaaaaas queen North suck that ninja dry.

  • mywordsaremypower

    He’s still a coon though!

    • TuckingFypo

      *chokes*

  • Ang

    Every 5 minutes? Stop giving her the ipad. You know they do still make toys and games that aren’t on a phone or tablet.

    • Me

      On this I do agree with him though. When I let my 3 and 4 year old cousins play with my tablet, they don’t know enough to realize those blinking colors cost me money. All they know is another pretty picture popped up for them to click on, and I don’t find out until after the fact. Of course I’m smart enough to turn off in app purchases, but nobody’s accusing Kanye of being smart.

    • Ang

      I agree they shouldn’t put purchase options in apps for children. I’m sure they know they will make alot of money off kids pressing buttons they don’t understand before the adults change the settings. But, there is a pretty easy solution for that problem. I’m also not a fan of kids using phones/tablets alot. Jack black was on Fallon a few months ago and he mentioned his 8 year old son spent close $3,000 on in app purchases in an app that ironically works similarly to Kim’s app. So I do think Kanye is being a bit hypocritical. All the toys and books that entertained toddlers before apps became popular a few years ago still exist. 8 year olds can play outside for free.

    • Mitch

      Play outside for free, now that is a novel idea. LOL

    • Mary Burrell

      Or a pot and spoon to bang on.

    • Rizzo

      development of musical talent

    • Mary Burrell

      ? lol

    • i mean

      Yeah, books don’t do stuff like that

    • Ang

      You mean stuff like expanding your kid’s vocabulary and imagination?

    • Rizzo

      they got beautiful kids books. some have pop ups and make sounds. i wonder do they still make coloring books …

    • Ang

      They make books that have buttons to make the characters talk or a sound that goes with the story. There are also pop up books. They never stopped making coloring books. Kids will entertain themselves with anything they are given.

    • Rizzo

      oh so true. kids are amazing :)

    • Ang

      Yes they are. I love to see kids using their imagination. With all the technology they don’t get to do that enough because they don’t need to.

    • Rizzo

      their energy levels are amazing. their wonderment/inquisitive nature and imagination are so very refreshing. watching them makes me tired and delighted at the same time. encouraging them to explore new adventures through reading and experimentation offers them a lifetime of success. it’s so very awesome to watch their free spirits soar.

  • Ang

    Does he realize people feel the same way about their 13 year olds making in app purchases on his wife’s app? 13 year olds don’t have jobs.

  • [email protected]

    He’s right on this issue. App purchases on children’s game are totally unnecessary.