“Inside every overweight woman is a woman she knows she can be,” Oprah, Weight Watchers’ brand new spokeswoman says in her first promo spot since joining forces with the company a couple of months back.

COPY CODE SNIPPET

While the Weight Watchers ad is not on the U.S. Weight Watchers YouTube channel, the full version has been uploaded to the company’s U.K. channel. It premiered on Christmas Eve, right before the egg nog and just in time for the post-holiday regrets and New Year’s resolutions crowds to sign up for its new-and-improved program. The company’s updated app has had some glitches in its roll-out though, and as always, is competing with a crowded market of other products designed to help you live your best life.

Do you think Oprah’s commercial is compelling enough to snag Weight Watchers some new fans? Let us know!

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  • Ang

    Isn’t it obvious? She mad 70 million dollars in one day from her investment and she only owns 10% share. She has already made Weight Watchers a ton of money and brought them more customers. Oprah has a following like no other.

    • Noirluv45

      Right, Ang. It’s the Oprah Effect.

    • Ang

      The Oprah effect combined with gullible people. As if Oprah really has to join Weight Watchers to lose weight.

    • Ajavee

      Good point.

    • Mary Burrell

      There was a special MSNBC about the Oprah Effect she truly is a phenomenon.

    • Noirluv45

      Yes, I remember watching that, Mary. She’s a phenomenal woman.

  • [email protected]

    Oprah is a marketing genius. So, new customers will join Weight Watchers in high numbers. She increased the power of the OWN Network too.

    • Ajavee

      Boom there you have it. I have the utmost respect for Oprah but when I first saw the commercial I saw this as a way for WW to get new customers and the OWN network as you mentioned.

    • [email protected]

      Oprah does think far into the future. She has transformed OWN into a more popular network.

  • paintgurl40

    I’m not here for Oprah or her shenanigans.

    • FragranceObsessed

      Thank you! I wanted to say that, too but I didn’t want anyone to sic the Oprah police on me.

  • Mary Burrell

    Oprah has yoyoed back and forth with her weight for years this is just about making money.