MAC Cosmetics probably weren’t expecting racist trolls to flood their Instagram page after they posted a picture of Ugandan model Aamito Lagum’s perfect lips, but that’s exactly what happened.
The comments were vicious (and typical), but one thing that the rolls weren’t expecting what the swift Black woman clapback.
Annoyed by the comments on Lagum’s heart-shaped pout, Dr. Yaba Blay and filmmaker Thembisa Mshaka decided to respond to the negative uproar with #PrettyLipsPeriod.
CALL FOR LIPS!! #PrettyPeriod x #LipGame = #PrettyLipsPeriod This week, MAC cosmetics posted a photograph of a Black woman's lips to it's IG page. Taken backstage during #NYFW, the photo was meant to showcase MAC's "Royal Romance" lipstick. Instead, the photo was bombarded with a barrage of racist comments. MAC hasn't addressed the issue, but we will. No need to address the racist trolls. We know why they're mad. No matter how hard they try, Black is MOST beautiful when it's on Black bodies. Deal with it. What we WILL do is show our sister some LOVE! The “Black woman” that new sources fail to identify is Aamito Lagum (@aamito_lagum). And she is STUNNING! Hers are #PrettyLipsPeriod. Turn the photo horizontally, and her lips literally form the shape of a heart! PERFECT! Originally, 19-year old model Maryse Kye thought the picture was of her lips. She posted about the incident on her own IG page (@marysekye) saying that although she "felt so insecure and a bit embarrassed" as she read the comments, she smiled as she saw the love and support of strangers. Although it turns out that they are not in fact her lips, we're still showing her love! That she though they were hers and was negatively impacted by the commentary is all the more reason for us to love her up too! Let's show our love and support not only for Aamito and Maryse, but for ALL OF US! EVERYBODY IS GETTING KISSES! 💋💋💋💋💋 CALLING ALL LIPS!! 1. Take a selfie of yourself wearing a stunning shade of lipstick. (The photo should be of your lips only) 2. Post it to Instagram and/or Twitter using the hashtag #PrettyLipsPeriod 3. Please tag @prettyperiod365 @officiallipgame @maccosmetics Lip Love for our sistas! Let's Go!
Today's #lipgame goes out to the brave and breathtakingly beautiful #nyfw model @marysekye x @maccosmetics, who make Heroine x All My Purple Life (@afrobella limited edition signature color) x Nightmoth liner. Black Women Are Beautiful. Inside and out. We twirl on our hataz. #prettylipsperiod #prettyperiod
Women (and a few men too) across the diaspora heeded the call to show off their beautiful lips as the #PrettyLipsPeriod hashtag spread across Instagram.
Recently @maccosmetics posted a GORG pic of @marysekye's luscious lips. Unfortunately, some racist trolls flooded the pic and left nasty comments, so @prettyperiod365 & @officiallipgame are fighting back to show Mary (and errybody) our lips are beautiful. So, grab your #lipstick, take a selfie and tag #PrettyLipsPeriod. 👄👄👄 #blackgirlmagic #carefreeblackgirl #muotd #lipgame