Rihanna has been a member of Team Puma for quite some time now. Towards the end of 2014, Puma named Rihanna its women’s Creative Director and last fall she released her version of the Puma Creeper, which was an instant, always sold out success. Puma’s fourth quarter earnings are up 17.1 percent from their 2014 earnings, due in large part to the bajan beauty.
And they’re taking things to a whole nothing level having recently revealed their first original sneaker collaboration, the Rihanna x Puma Fenty Trainer. The shoe’s most noticeable feature is its height and elongated tongue. It’s a slip on design set to debut in three colorways – Red Alert, Whiteout and Blackout – with a Puma stripe on the side that blends in almost seamlessly.
The Fenty Trainer is available starting February 26th. Will you be adding these to your collection?