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Instagram/Pax Jones

Melanin appreciation social media campaigns like #MelaninMonday, #BlackOutDay and #FlexinMyComplexion have deeply resonated with black women and girls pushing against the twisted status quo that says light skin is always more beautiful. But the pushing extends past the black community as the need to celebrate and accept darker skin tones reigns prevalent just about everywhere.

Three University Of Texas students Sri Lankan Yogarajah sisters, Mirusha and Yanusha and Pax Jones who is African-American are working to continue dismissing colorism wherever it may be continuing to rule. Jones photographed the sisters for a photo series focused on brown skin and as the three talked, the #unfairandlovely tag was born.

In an interview with The Global Post, the Yogarajah sisters discussed the project’s inception:

“Pax asked us to take part after noticing that even many of the advocates/activists addressing racism in the black community who had a large following in the black community had light skin. We discussed it and I noticed the same thing in the South Asian community – activists and advocates with a large audience against racism, sexism, fatphobia, etc were lighter skinned. So this photo shoot occurred and we created a hashtag.

Soon after Jones’ photos went viral, people began posting their own photos to the #unfairandlovely tag.

Check out some of our favorites, let us know if you’ll be joining in and follow the official Instagram page here.

My whole life I've wished to be a certain skin tone, I felt my options of clothing was limited, I was surrounded by relatives who kept throwing whitening home remedies at me because hey being dark was a disease. As I matured, I started to appreciate my unique skin and hey The irony the one thing I was ashamed of and mocked for my whole life got me on buzzfeed. The unfair and love has my full support! It's time to stop degrading people according to their skin tone. Link to the article (http://www.buzzfeed.com/niralishah/unfair-and-lovely) #unfairandlovely #instamood #instadaily #photooftheday #photography #shopprstyle #shopprapp #ootdguide #ootd #ootdmagazine #fashion #PrisWardrobe #iphoneonly #aboutalook #ootdideas #vscofashion #darkskin #sundaysoutfit #wetnwild #fashionforward #classy #vsco #vscocam

A photo posted by Athena ⚔ (@pricillamark) on

Miss me with that Fair & Lovely, 'stay out the sun', shadism and colorism. See this? See this melanin??? #unfairandlovely 👩🏾

A photo posted by মোহনা বেগম Mohona Begum (@msmobegum) on

Dusky girls. #unfairandlovely

A photo posted by Devil In The Silk Saree. (@abi_thepooja) on

#melaninmonday #nofiltersbih #blackwomen #darkskingirls #unfairandlovely #naturalchix

A photo posted by Jace Smith (@angeljace10) on

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