Snapchat's half-baked 420 nod is a Bob Marley blackface filter?! Dude was Jamaican! Did waaaay more than smoke weed. pic.twitter.com/t6tazxnMxT
— Brian Ries (@moneyries) April 20, 2016
Ah Snapchat. The app to turn to when you want to don an instant flower halo, opt in for huge purple bug eyes; it’s also where you go when you’re curious to see what you in panda form, would look like. The most popular social network among most folk is under fire today for their latest release, a Bob Marly filter. This one adds a hat and dreadlocks while making your skin brown and many think it’s offensive and racist, referring to it as digital blackfacing while others are just as upset about the day on which it was released, 4/20. If you’re unfamiliar, 4/20 is the day weed smoking individuals smoke more than usual in celebration of their love and appreciation for cannabis.
Well, there's a Bob Marley @Snapchat filter for today. (Just in case you didn't want the effort of buying paint to do blackface.) 🙃
— Tré Pina (@TreLingual) April 20, 2016
The Bob Marley filter on snapchat is not ok. It's racist and perpetrates a stereotype. He did more than just smoke weed #420 #BobMarley
— Meredith J (@mjjacobs27) April 20, 2016
Wow. There's definitely a "Bob Marley" snapchat filter. It attempts to make you a black man w dreads. Who said yes to that? 🤔🤔🤔
— rosie knight (@RosieMarx) April 20, 2016
Stacy Marie Ishamel of BuzzFeedNews questioned where the actual Jamaicans were in the decision making.
Are there any Jamaicans working at Snapchat because if so I'm so sorry
— stacy-marie ishmael (@s_m_i) April 20, 2016
Toni Macaroni was retweeted over a thousand times after expressing the fact that Snapchat reduced Bob Marley to a stoner.
Bob Marley was a pro-black messenger, voice for the poor & disadvantaged, a prolific political figure and @Snapchat reduced him to a stoner.
— Toni Macaroni (@tonimacncheese) April 20, 2016
Another user pointed out that some of Snapchat’s face altering filters in general are a problem, including a few that lighten your skin.
Done with racist @Snapchat filters. Yesterday's bindi filter, today's blackface filter, and a history of whitewashing "beauty filters"
— hignettflix n' chill (@hignettflix) April 20, 2016
A spokesperson for Snapchat told Mashable that the Marley lens was created in partnership with the Marley estate and is meant to honor the late singer.
What are your thoughts on Snapchat’s latest release? Does blackface meet stereotype here or should we all just be laughing?