When British-born Nigerian Georgina Fihosy went shopping for greeting cards on the high street, she struggled to find a range of cards that represented the ethnic diversity of the UK.
“I remember trying to find a card for a Nigerian friend who had just had a baby. Cards are so personal, so I wanted to give her a unique card that upon opening she could really identify with,” Fihosy told Mashable.
“We are such an ethnically diverse population, why wouldn’t the greeting card industry embrace this?” she adds. “Consumers need to feel included as opposed to segregated and with other industries, such as supermarkets, retail, and fashion, slowly starting to embrace diversity, why wouldn’t major retailers think about expanding their range of cards to be more inclusive?”
Fihosy’s greeting card designs are inspired by African and other cultures. Each card is created individually in her home studio in Kent, UK using bold African wax print fabrics and textured boards.
“I want to be able to go into a card shop and see my cards integrated with other cards, so that anyone can purchase them regardless of ethnicity,” says Fihosy
Fihosy’s cards are priced at $5.06 and are available for purchase online.