Hillary Clinton’s latest understated yet impactful campaign features a series of young, pubescent teenage girls staring at themselves in the mirror while Trump’s voice wages war on women’s bodies.

“I’d look her right in that fat, ugly face of hers,” Trump’s voice echoes over a shot of a wide-eyed teen girl combing her hair. “She’s a slob.”

“She ate like a pig,” his voice echoes over images of girls getting ready for school.

It continues, mercilessly: “A woman who’s flat-chested is very hard to be a 10,” Trump says as the camera pans to a girl taking a selfie. “Does she have a good body? No. Does she have a fat [expletive]? Absolutely.”

At the end, we hear an interviewer ask Trump if he treats women with respect. “Uh, I can’t say that either,” Trump responds, chuckling.

The Trump campaign has had a difficult time garnering votes from women despite targeted outreach, like the “Trump-Pence Women’s Empowerment Tour” and a botched push of Trump’s maternity leave proposal. As of July, about 72 percent of Republican women said they’d vote for Trump–20 percent below Mitt Romney’s numbers in 2012. One poll shows college-educated white women prefer Clinton to Trump by 30 points. To compare: Republican candidate Mitt Romney won that demographic over Obama by 6 points.

Meghan Milloy, chairwoman of the organization Republican Women for Hillary,told Slate in August “much of [those numbers] is Republican women voters who simply can’t vote for someone as vile towards women as Donald Trump.”

Clinton’s campaign has had a fairly easy time coming up with ad material. Many of the previous ad campaigns simply feature Trump’s own outlandish statements. This one, however, seems to be one of the most powerful.

What are your thoughts on the ad?

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