Natural

Shea Moisture Apologizes and Pulls #AllHairMatters Ad After Social Media Backlash

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“Wow, okay – so guys, listen, we really f-ed this one up” — Shea Moisture Shea Moisture is doing major damage control after fighting backlash on social media about their ‘Hair Hate’ #allhairmatters ad. The brand which was started to cater to black hair and...

US Army Lifts Ban On Dreadlocks

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The United States Army’s revised regulations now permit locks, ending years of scrutiny and enforcement of rules about black womens’ appearance. Sgt. Maj. Anthony J. Moore of the Army’s office of the deputy chief of staff for personnel said the new rules offered female soldiers...

We Have To Do Better: Natural Vlogger Is Told Her Hair Is “To Pretty To Loc”

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Despite mass outrage over the Federal Court of Appeals ruling it’s okay for companies to ban locs, white people aren’t the only ones who still have an issue with the hairstyle. It’s an uncomfortable truth to confront, but one that reared its ugly head when popular hair...

Teen’s Mother Has The Best Response to Daughter Being Fired For Having Locs

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“Why is it that dreadlocks are not permitted in your employees but it’s ok for us to spend our dreadlock money in your company?"

A Chat With @Nevlynnn: On Self-Care & Emotionally Enduring “The Big Chop”

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Black women have a strained relationship with our hair and with good reason. In a White supremacist society, all beauty is measured against Whiteness and that truism is no better demonstrated by society’s obsession with straight hair. For far too long, Black women were told...




Federal Appeals Court Rules It’s Okay For Companies To Ban Employees From Wearing Locs

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While Marc Jacobs is arguing down black women over his right to parade around white women with dreadlocks on his runway, a federal appeals court has ruled it’s perfectly okay for companies to ban their employees from wearing locs. A 3-0 decision Thursday by the 11th U.S. Circuit...