Qantas Airlines Adds a Literary Twist to the In-Flight Experience
Australia’s Qantas Airlines is urging passengers to stow their Kindles and ditch their iPads to indulge in books specifically designed for their flight experience. Qantas has commissioned published works of fiction from Australian authors tailored to the length of flights. The “Stories for Every Journey” initiative is the work of Droga5 Sydney, an advertising agency…