Beyonce Addresses Criticism of Her Pepsi Campaign: “I Wouldn’t Encourage a Child To Live Life Without Balance”
by Clutch 1 year ago
Beyonce’s Pepsi campaign was met with disdain from critics. After dancing to fight childhood obesity with Michelle Obama’s “Let’s Move” campaign, many thought it was hypocritical for her to shell soda, which is seen to be a major contributor to childhood obesity. Beyonce kept quiet...
PepsiCo and Mountain Dew Drop Lil Wayne
by Britni Danielle 1 year ago
Who said public pressure, criticism, and petitions don’t matter? Just days after PepsiCo pulled an offensive ad for its Mountain Dew brand, which featured upstart rapper Tyler, the Creator and his rap crew Odd Future, the soft drink giant also ended a deal with Lil Wayne....
Pepsi Backlash: Does Beyoncé Have A Responsibility To Endorse Healthy Products?
by Clutch 2 years ago
Late yesterday evening, Beyoncé revealed a preview from her Pepsi commercial, set to air after the Pepsi-sponsored Super Bowl half-time show on February 3, 2013, which she is headlining. Beyoncé’s Pepsi commercial is a part of a $50 million dollar deal which names her the...