pepsi

Coke, Pepsi, Dr Pepper Pledge to Cut Calories from Drinks

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More than one-third of Americans are obsessed. To help combat that startling statistic, the American Beverage Association (ABA) is launching a new initiative to aid in reducing obesity. The Balance Calories Initiative is the single-largest voluntary effort by an industry to help fight obesity.  According to the...

Beyonce Addresses Criticism of Her Pepsi Campaign: “I Wouldn’t Encourage a Child To Live Life Without Balance”

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Beyonce’s Pepsi campaign was met with disdain from critics. After dancing to fight childhood obesity with Michelle Obama’s “Let’s Move” campaign, many thought it was hypocritical for her to shell soda, which is seen to be a major contributor to childhood obesity. Beyonce kept quiet...

PepsiCo and Mountain Dew Drop Lil Wayne

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Who said public pressure, criticism, and petitions don’t matter? Just days after PepsiCo pulled an offensive ad for its Mountain Dew brand, which featured upstart rapper Tyler, the Creator and his rap crew Odd Future, the soft drink giant also ended a deal with Lil Wayne....

Pepsi Backlash: Does Beyoncé Have A Responsibility To Endorse Healthy Products?

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Late yesterday evening, Beyoncé revealed a preview from her Pepsi commercial, set to air after the Pepsi-sponsored Super Bowl half-time show on February 3, 2013, which she is headlining. Beyoncé’s Pepsi commercial is a part of a $50 million dollar deal which names her the...