Classic Spike Lee joints like “Do the Right Thing” and “Crooklyn” have done an amazing job of showcasing the beauty and diversity of Brooklyn’s historically Black Bedford-Stuyvesant community. Now some Bed-Stuy area teens are calling Spike a sell-out for his Brooklyn brownstone-branded Absolut Vodka ads.
Ads of the limited-edition vodka bottles were plastered across New York City from subway stations to bus stops. The phrase on the bottles read, “A Spike Lee Collaboration.”
The New York Daily News reports that ten teens did research on alcohol advertising in the neighborhood for the Children’s Aid Society during the summer. They’re results found that the logo backed by Spike was the most prominent.
The teens say that Spike took advantage of Brooklyn pride by selling alcohol.
One young lady, 17-year-old Shenel Gunnis, expressed her disappointment with the longtime Brooklyn resident and 40 Acres and a Mule director. “I’ve seen his movies. I was a really big fan. But he lost respect from me.”
Seems Gunnis expected more from the cinematic icon. She tells the Daily News, “You’re not supposed to be promoting stuff like that in areas that can barely afford food.”
Another teen said that it’s hypocritical of Spike. “I thought, Spike Lee, what’s going on here?” said Amaya Santos, 17. “There’s no reason why there should be 28 ads of the same thing in less than a mile.”
The New York Daily News say they tried to reach Spike to no avail.
What do you think about Spike Lee’s partnership with Absolut Vodka? Is Spike capitalizing on BK pride? Sound off!