Between the Donald Trump talking about birth certificates and Newt Gingrich defending the morals of his extra marital affairs, it seems the media has been talking up the prospects for the 2012 race for the White House more than the top contender himself.

But while the news media gears up to cover the still undefined smorgasbord of Republican candidates, President Obama is gearing up to make an announcement that should not come as much of a surprise.

According to National Journal, President Obama will formally announce his intentions to run for reelection within the next three weeks. Democratic strategists say the President’s campaign will officially kick off with a video announcement to be viewed on his new campaign website.

While the date and time of the announcement video release are being under wraps, President Obama is slated to speak at a Chicago fundraiser on April 14th- leading many to believe the date will be the official commence of the campaign.

Not to be outdone, many groups on the right are planning to launch many of their initial advertisements following Obama’s announcement.

For 2012, the  conservative Koch brothers have pledged to raise at least $88 million to fund an independent campaign to defeat Obama, and the independent group American Crossroads, with Karl Rove as an adviser, has said it wants to raise at least $130 million for the cycle…Democrats close to Obama’s campaign believe it is entirely possible that these independent groups will begin to air their television ads within the next several months.

Source

Bearing the label “incumbent” will be a new look for Obama given that many of the messaging used by the McCain-Palin campaign in 2008 sought to portray him as an unknown, a risk rather than a candidate.   However, two years later with the experience of real policy pushes, triumphs and blunders perhaps Obama’s greatest challenges will be the economy and explaining to Americans where we are now.

The messages of Obama’s first campaign were noted on both sides for their clarity and strength, but it remains to be seen if they will pull it off again. A key test for campaign strategists will be shaping a message that defends the President’s record and allows him to avoid a repeat of the “Yes We Can But…” utterance on Jon Stewart’s Daily Show.  And while we’d like to think two years would be enough time to distinguish the rumors from reality, the continuing questioning around the President’s citizenship and push of groups like the Chamber of Commerce, makes us think we may be in for more of the same GOP messaging leading up to 2012.

No matter where you fall on the political spectrum, the months ahead are sure to make for some important and heated debate.

Tell us what you think Clutchettes- are you prepped and ready for the political battles to come from the 2012 presidential election campaign?

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  • WoW

    I”m so not looking forward to the next election campaign. It is going to be sick off-the-chain. The Republican Party can raise $16 trillion, they can raise Barry Goldwater from the dead…….they will not win.

    That these corporations can give 88 million to a election is sicking. 88 million????

    Ok…I don’t have twitter but will someone please put this out.

    Please boycott all Koch Industries products:
    Brawny paper towels, Dixie cups, Georgia-Pacific lumber, Stainmaster carpet, and Lycra, among other products.

  • why can the election cycle be six months like England. why can’t we vote on Saturday and Sunday instead of Tuesday. You know people have stuff to do