When I heard the buzz about Kelly Rowland’s new video for “Motivation,” I thought I was going to be pleasantly surprised. Nervously, I pressed play on my computer screen and witnessed Kelly Rowland attempt to be sexy.
Much to my horror, she danced in a long-sleeve jacket coupled with an ill-fitting purple BLAHkini that looks like its straight from the runways of Conway. While this may be the sexiest song she has recorded, the video fails to convey that or give me any motivation to listen another single or to consider buying her album. Why? Because the sexiness seems over-the-top and forced.
But it’s not just Kelly who’s guilty. There was a time where artists did sexy in a way that was much more tasteful, classy and well, actually sexy.
Sure the idea of an artist going from subtle to sexy is nothing new. We all remember Janet Jackson’s sex-charged transformation. But coming into your own womanhood should be a gradual process that the audience can grow with.
Nowadays, women are just taking off their pants, putting on the cheapest unitards and telling us it’s sexy rather than letting the sexiness show. Case in point: Keri Hilson’s “The Way You Love Me” video. In her sex-crazed clip, Keri HIlson left no stone unturned or no door unlicked as she gyrated, pumped and tried to make us believe she was sexy. It’s unfortunate because Keri was much sexier just being herself, playing around on the bed in her “Knock You Down,” video.
Even Beyonce, who has built a career around being the-girl-next-door, was super sexy in a white t-shirt and jeans shorts in the “Crazy in Love” video. However, her evolution to unitards and popping moves left us feeling like we’re watching her gynecologist appointment and not her music videos.
These are supposed to be superstars but what separates them from the vixens we judge so harshly in rappers’ videos? None of them are wearing pants.
What do you think of the no-pants trend? Is it sexy and empowering or trashy and overdone?