When we first saw Laudme’s vintage tees with pictures of our beautiful icons of color emblazoned on the front on The Fashion Bomb, we had to know more. As fate would have it, soon after we crossed paths with Natalie Thompson, the brainchild behind the eclectic vintage t-shirt line, Laudme (pronounced lawd-mee).
The Laudme brand was born from a desire to express an admiration of true showmanship. The t-shirts feature the original glamour girls from the 30s and 40s—and their current popularity shows that true beauty and style transcend time.
We spoke with the designer about her inspiration, vision and goals for the Laudme collection, and why it’s so important to her to celebrate our stylish history.
Coco + Creme: Tell us a little bit about yourself. Where are you from? And what influence does your background have on your designs?
Natalie Thompson: I’m from New York City. I went to college not for design but for marketing. I had a great interest in the entertainment and fashion industries. Shortly after graduation and working in the fashion industry, I started the concept for Laudme. The designs are collectibles. Each design is influenced by entertainment and images throughout history with a twist. I want to share them with my generation.
C+C: If you had to pick, what is your favorite piece from the collection and why?
NT: My favorite piece is the Laudme Dorothy Mag tank. It is one of the designs that best represent Laudme and one of the earliest designs from its inception, making it a true collectible piece.
C+C: What four words describe Laudme?
NT: Classic, Collectible, Modern, Refreshing
C+C: Let’s talk about the process: do you sketch?
NT: I conceptualize starting with the ideal customer and I create a story for them based on new and old influences.
C+C: Describe the Laudme woman.
NT: The Laudme woman is eclectic. She is open-minded and well-heeled. She’s modern with an appreciation for modern classic presentation.
C+C: What’s next for the line?
NT: The Laudme team is working hard on new collections as well as upcoming events to continue to bring awareness to the brand. Stay on the lookout for the Fall 2011 Collection “15 Minutes”. We’ll be sure to give Coco & Creme the scoop.
C+C: What’s the best way to accessorize with a Laudme t-shirt? Scarf, vest, jewels, blazer?
NT: I think the best way to accessorize a Laudme t-shirt is with jewelry. Jewelry can change a t-shirt look from casual to glam rock to girly.
Check out highlights from the Spring/Summer 2011 collection below, available at Laudme.com.
What do you think of the designs? Could you see yourself rocking one of the vintage tees? What would you pair it with?