Sponsored Editorial — “Jumping the Broom” is a fun family comedy coming in movie theaters today , featuring an all-star black cast. With recent fare for our community ranging from the depressing (I’m looking at you Tyler Perry) to the sublimely ridiculous (also Tyler, as Madea), “Jumping the Broom” is a must see by contrast. While the reasons to see “Jumping the Broom” are numerous, here are the top five reasons that Clutchettes have got to support:

1. “Jumping the Broom” promises to feature black women in a positive light.
After a season of “Precious” and “For Colored Girls,” and a history of movies like “Monster’s Ball,” black women and the people who love us deserve a movie in which we are not seen as fighting for our lives, or getting “saved” by others.

2. “Jumping the Broom” was directed by a black man who understands the diverse black female experience.
Unlike recent hit films directed by men like Lee Daniels (a producer of “Monster’s Ball”), “Jumping the Broom” director Salim Akil has proven that he understands the nuanced variety of our experiences. On shows like “The Game” and “Girlfriends,” Akil created images of black women as a writer and a director that didn’t leave us reeling. They left us laughing! Even at our trials and mistakes. This makes his work on “Jumping the Broom” something to look forward to.

3. The HUGE all-star cast is sure to please.
“Jumping the Broom” features Angela Bassett, Paula Patton, Laz Alonso, Loretta Devine, Tasha Smith, Julie Bowen, Meagan Good, DeRay Davis, Pooch Hall, Valarie Pettiford, Romeo Miller, Brian Stokes Mitchell, Gary Dourdan and Mike Epps. It’s extremely rare for such a stellar group of African-American entertainers to share the screen – an opportunity that is not to be missed.

4. We need to support positive black films, if we want to see more of them.
Every time a silly comedy, tragic drama, or bloody street film is released and targeted for our audience, we cry out for a film like “Jumping the Broom” to be made. A film that is light, interesting, and fun. Well, now we have it! Let’s show Hollywood that good black movies that depict our community realistically can make money. If we don’t, they won’t get made. It’s that simple.

5. This is a film for all ages, both genders and different cultural segments of black America.
It’s a rare movie that you can take your mother and your grandmother to, and then take your man to see it later for a date night. The relationship issues, class complexes, and family tensions dealt with in “Jumping the Broom” cut across the entire demographic of our community, raising multiple issues that we need to talk about. Because “Jumping the Broom” raises these issues within a comedic set-up, it can stimulate interesting discussions while helping us learn to laugh at our differences.

Jumping the Broom” is a rare black family comedy with a lot more to offer than the typical African-American film.

What do you think Clutchettes? Will you be checking out “Jumping the Broom” with family and friends? What piques your interest in the film? Leave your comments below!




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  • African Mami

    This is just a by the way,

    Dear Clutch,
    Paula Patton is always jumping on my damn screen and scaring the hell out of me! I understand that ads are a way of generating the kachingching, but please for the love of having me around on Clutch and not in the ER, find a way of minimizing that! Thanks.

  • Genuinesol

    I just have 1 question: Why are we not pushing for blacks to be featured in more diverse genres such as action flicks, science fiction, fantasy, psychological thrillers, and etc.?

    Everyone speaks about how Hollywood is ignoring the diversity of the black experience well, that is because the few blacks in Hollywood have presented a mostly narrow view of the black experience. Other than Blade, Shaft, and a handful of other films the list of black character led action, science fiction, fantasy, and other genres is rare. There is more to our lives than comedies, dramas, and romance. That would be a reason for me to see a blacks in a movie besides the 3 aforementioned genres any day.

    Also, I am currently writing a book whose genre will more than likely be fantasy adventure and it is my dream that it becomes a feature film. The lead character is a black female but, her being black is not highlighted at all. However, it will show that blacks have an array of experiences besides family cookouts, surviving in the “hood”, and domestic disputes.

    • Tomi-chan

      My thoughts exactly.

  • Zoe

    I saw this movie wit my mom yesterday, as we wanted to avoid all the hoopla and crowds that come with mother’s day. BLACK people PLEASE SAVE your money. While I wouldn’t go as far as to call this movie trash, I wouldn’t write home about it neither. #1: This movie DOESN’T portray black women in a positive light, or black men either as a matter of fact. Brief Cast Rundown:

    Paula Patton: stereotypes black women as NATURALLY PROMISCUOUS until they find God.
    Meagan Good: TYPICAL stereotyped GOLD-DIGGER black woman who only dates men based on their social class, type of education, and assets
    Loretta Divine: stereotyped black woman with a loud-mouth, finger-snapping, neck-rolling, abrasive attitude
    Angela Basset: one word: BOUGIE! (sp)
    DeRay Davis: no-job having, living off of others, unambitious, IGNORANT, self-hating fool (def. struck a nerve with me when his character was UNNECESSARILY scripted to say: “I usually don’t talk to dark-skinned women, so consider yourself lucky!” huhhh?

    Paula Patton’s father was about the only one with saving grace until they portrayed him as financially irresponsible. lol

    On a good note, my mom enjoyed the movie so mission accomplished for mother’s day! But then again, my mom doesn’t think deeply about movies (she’s not from that class of thought-no offense to my beautiful mommy)!

    • Tomi-chan

      ” “I usually don’t talk to dark-skinned women, so consider yourself lucky!” ”

      Pause. Did he really say that?
      Wow… that’s so …
      Eh, actually I don’t know why was expecting a better movie
      I=/