Ford+, the fast growing branch in one of the top modeling agencies, has turned up the heat. Over the weekend, a promotional shoot was done with only models of color which was probably a ripple effect of last month’s “blond story” featuring only blond plus-size models.
There were five beauties that graced the cameras including Bre Joyner,Marquita Pring and Damaris Lewis. I think they all look quite fabulous and they bring some diversity to Ford as well.
It remains to be seen if the promo will result in forward progress and diversity. My hope is that it will encourage Ford’s clients like magazines and advertisers to use brown faces as well.
What do you think of the promo pic? Is it a gimmick like last month’s blonde story or a sign of forward progress?