Discussing women’s private parts is a very sensitive subject and ironically, a brand who is supposed to be the leader in taking care of them has no idea how to go about that discussion. Summer’s Eve recently released some very controversial videos in which the vaginas of a black, Hispanic and white woman are addressing the viewer. They have now removed them after the voices in the videos were deemed racially stereotypical.

These videos are all a part of the brand’s “Hail to the V” campaign, which has a very empowering title, but conveys the message in a skewed way. The voices of the “vaginas” are so stereotypical, that it is nearly impossible to not be both offended and tickled when listening. I completely forgot the point and instead was shocked that anyone would think that I (being both black and Latina) would relate to either one of the videos. Most ridiculous was the ten-second rant in Spanish that the Latina character went off on. How could anyone even identify with that if they happened to be a Hispanic woman who does not speak Spanish?

Richards PR executive Stacie Barnett made a statement about the videos and the choice of the brand and The Richards Group to take them down:

“Stereotyping or being offensive was not our intention in any way, shape, or form. The decision to take the videos down is about acknowledging that there’s backlash here. We want to move beyond that and focus on the greater mission. We do not think they are stereotypical, nor did we obviously intend that. However, it’s a subjective point of view. There seems to be an important perception out there that they may be, and we would never want to perpetuate that…We’ve got to rebound from this, and that’s what we’re committed to doing.” – Stacie Barnett

Check out the videos below and make your own assumption.

What do you think of the Summer’s Eve “Hail to the V” videos? Are they racist or are we all being too sensitive?

-Faith Cummings

Source.

 



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  • initially, i wasnt offended. because we like to change our hair, and? you mad cause you cant? but then i watched the other videos and they made no mention about vanity at all. no mention of white women constantly bleaching their hair, or hispanics. sooo why are we the only ones to mention vanity? hispanic woman reference traveling, that through me off a little. but it didnt make me MAD at all.

  • CarCarCarlyCc

    The only part that bugged me is when the black one talked about “hitting the club”. Sigh.

  • Mecca Miz

    I think they just meant to make the cringe-worthy issue of a “not-so-nice-smelling vagina” into a light-hearted conversation. Maybe the execution wasn’t the best, but I could see the intent.

    I personally didn’t find the commercials racially or socially offensive, even with the references to “hitting the club” and otherwise.

    I’m just not as sensitive to certain things in the media as most people. I am aware, but I’m not sensitive to it… unless people’s lives are at stake. Most things are subjective. Yes, some things ARE meant to get at you subliminally (that is, if you want to get deep about it); but some things really mean no harm. People just are too sensitive sometimes smh I don’t know… maybe my generation is just too numb.

  • Sticky-n-Sweet

    The Hispanic one tried way too hard.