As if he didn’t make us thirsty enough, hunky thespian Idris Elba will be featured in an upcoming campaign for Smart Water. The ads were captured by famed fashion photog Norman Jean Roy and will appear in magazines such as GQ, Essence and Men’s Journal this fall, so get your scrapbooks ready.
Cool fact: Elba partnered with Coca-Cola, who owns smartwater, back in 2010 to accompany 21 students from HBCUSs on a trip to South Africa for the brand’s Open Happiness Tour. Sad fact: HBCU alums such as myself were not invited to accompany Idris and, um, help the kids.
Enjoy the first two images of Idris for Smart Water!