Pre-Christmas sales and last minute shopping are finally giving way to after Christmas sales and long return-counter lines. But this holiday shopping season included a nationwide, over-the-top display of shopping frenzy, all over some sneakers endorsed by a player who retired almost ten years ago.

From USA Today:

The retail launch of the retro version of one of the most popular Air Jordans kicks ever sparked mayhem across the country two days before Christmas. The shoes retail for around $180. But that didn’t stop Black Friday-like sneaker madness as consumers pushed, fought and trampled each other over the shoes.

In Indianapolis, shoppers stormed a mall, trampling fellow consumers and ripping a door off its hinges. In Seattle, police used pepper spray on about 20 shoppers fighting over the shoes. A man was stabbed in a brawl over the shoes in Jersey City, N.J. He’s expected to recover.

And the list goes on and on. People at some locations waited in line all night to grab a pair of Jordans, and others left the store with Jordans in tow, requesting police escort to their vehicles so they wouldn’t be robbed for their new kicks. One news report even shows a store door broken off of its hinges from shopper stampedes.

I can’t even give much of my own opinion here because I just do not get it. At all. I don’t understand what makes those sneakers so great, or what would make anyone wait in line all night for anything, or what would make rational people act like maniacs over material things. News of folks fighting and robbing over sneakers doesn’t even sound like something from this decade because if memory serves correctly getting jacked for some Jordans was a 90’s phenomenon. Perhaps worst yet, behaving like a loon over some sneakers has become part of an ugly stereotype of black youth. I just don’t understand this one at all.

What do you think about the new Air Jordan frenzy?

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  • LaShee

    “……But that didn’t stop Black Friday-like sneaker madness as consumers pushed, fought and trampled each other over the shoes.”

    Black Friday should be replaced with Black people. That’s more accurate.