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If you love makeup, it’s always exciting to have new products to try out and it’s even better when you can buy black. Misheke is adding to the number of black-owned beauty lines to choose from with a new cosmetics collection debuting next week.

The Atlanta-based company is kicking off its Misheke cosmetics line with the simple Platinum Fierce Twisted collection featuring two color palettes for the spring and summer filled with four eye shadows, a lipstick, and a gloss to complement both fair and darker skinned ladies. Eye shadows and lip colors are just the jumping off point for the line started by Saint Louis native Michele Kendle, who spent nearly 10 years in the fashion industry. Soon, she hopes to branch out into foundations and skincare products to supply all of women of color’s skin care needs, and they also have a wider range of individual lip glosses and eye shadows available.

Though based in Atlanta, Misheke will soon have distribution points in New York and Los Angeles; and after the product launch April 28, products can be purchased on the company’s website at www.mishekecosmetics.com.

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  • I willl be looking into this line. I love to support Blk owned bussinesses when I can.

  • LadyE

    I went to the opening of the line and the colors are gorgeous. You can choose between soft shades that can be worn during the day and eye-popping bright colors for the evening. Both palettes are great for all shades of women of color. The designer is also a support of a charitable foundation helping women and girls that were involved in sex trafficking. Michelle is not only believer of being beautiful on the outside but making sure that the beuty on the inside shines out.

  • Princesssookeh

    I know this is black owned but I’m looking at the actual MAKEUP section of the store and i see nothing but white faces. This doesn’t seem legit to me.

  • The Comment

    Well I tried Fashion Fair’s creme to powder in Tender and I’m loving it. Like….really loving it. Nice coverage (i have serious brown spots on my neck) Not cakey. Feels flawless. Perfect coverage. Make-up artist Sam Fine has brought this product up to date.