As predicted, Sweet Brown has become a viral video star. The Internet meme machine went wild last week after an Oklahoma TV station interviewed Brown about a devastating fire at her apartment complex. In “Move over, Antoine Dodson! The Ironically Racist Internet Presents Sweet Brown,” I worried that rather than appreciating Brown’s out-sized personality, many viewers, particularly non-black viewers, were laughing at her due to their own race and class biases. Well, last week Sweet Brown spoke about her new-found fame:

It is the height of condescension to take away someone’s agency–to imagine you know better than they how they should be and are perceived. So, if Sweet Brown digs her fame; I love it. I did note that in her more subdued follow-up interview, she says: “I don’t really like looking at myself like that, because I look like a joke and I was really serious.”

For the record, I never thought Sweet Brown was a joke, but I am wary of how eager the media, including new media, is to make blackness the object of ridicule.

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  • A white person

    I laughed hysterically the first time I saw the Sweet Brown videos, not because she was black, but because it was funny. Someone acting that way would be just as funny no matter what color they are.

  • Nancy

    Her personality is endearing. People are drawn to animated people. Now she is launching her own T shirts (SweetBrownApproved.com). Hope she laughs all the way to the bank.

  • Anne

    What a stupid article. Pull your head out of your ass and get a sense of humor. I love Sweet Brown. I’d rather surround myself with a million of her than one of you. What about a nation who made fun of George W. Bush as being a “dumb country boy”? He was our President. The only person making this a race issue is YOU!

  • Charles Miller

    The news and entertainment media are the only sources of racism in America. If they’d stop their “poor persecuted black” mantra, we could be completely past the non-issue of race in a year.