When rumors of Target’s refusal to sell Frank Ocean’s newest CD because of his sexual orientation began circulating the ’net, a few people vowed never to step foot in TarJay again. Although the company said its decision was strictly based on business, I heard grumblings from a few loyal Target shoppers reluctant to support the store if their views were anti-gay. And while most brands stay mum on their views about controversial issues, Chik-Fil-A’s president caused an uproar when he proudly came out against gay marriage, stating the company believes in “the biblical definition of the family unit.”
Chick-Fil-A is just the latest company that has been outed for their political views. Today, left-leaning political blog ThinkProgress released a list of companies that directly and indirectly funded “Right-Wing Attack Ads.”
As I glanced at the list and noticed my beloved Lakers on it — not because of their direct involvement but because of their dealings with AEG and its parent company headed by Philip Anschutz, a Republican donor — I wondered if it even mattered.
While I’m certainly not going to stop rooting for my home team, should the political ideology of the people behind the brands we support even matter?
In this day and age of corporate mergers, investments, and buyouts, I’d wager it would be nearly impossible to agree with every single player involved in a particular brand. So can we really put our money where our mouths are and only support those who think like us, or is it reasonable to think we’ll sometimes give our money to those with whom we adamantly disagree?
Speak on it Clutchettes and Gents: When it comes to brand loyalty, does the political stance of those who run the companies matter to you?
*Photo via the L.A. Times