Louis Vuitton is rolling out a partnership with Muhammad Ali, which commenced with a brilliant advertisement featuring Ali with his grandson Curtis “C.J.” Conway. The latest installment doesn’t feature Ali, but instead pays tribute to his many legendary quotes as Yasiin Bey (formerly Mos Def) performs them in poetry form.
Directed by Stuart McIntyre, the stirring visuals accompanied by Ali’s words and Bey’s poignant delivery make for an unforgettable clip. It’s thrilling to see Bey flex his acting and performing skills while honoring one of black America’s most treasured heroes.
Take a look at the commercial below: