Just like we love seeing fashion models on the covers of magazines, there’s something to be said for acknowledging the arbiters of style and not just celebrities. J.Crew does the latter with its Fall 2012 campaign, which features fashion industry insiders.
Julia Sarr-Jamois is among them, and the Wonderland Magazine editor shines in the advertisement, which features her carrying J.Crew’s Biennal satchel. Her soft and full afro and pared-down makeup compliment sharp basics like a mint sweater, peacoat and button-down shirt. The ad reads “You’re drawn to well-made bags and dog-eared paperbacks. We know you’re out there.”
The appeal to the well-dressed public and move away from celebrity was a very strategic one. Diego Scotti J. Crew’s chief marketing officer, told WWD: “We chose very accomplished people who have an impact on our customers and culture in general. They appreciate quality and detail. Our customers identify with them, but the campaign is not about celebrities.”