In an effort to motivate children to become more active, Michelle Obama’s “Let’s Move!”program is appealing to the masses through music. In a collaboration with the Partnership for a Healthier America and Hip Hop Public Health, “Let’s Move” plans to release a hip hop album on September 30th complete with 19 songs and 10 music videos. The album will include artists Run DMC, Ashanti, Doug E. Fresh and Jordin Sparks. The video below, called “Everybody” was released in June and features an appearance from the First Lady and Dr. Oz.
According to US News and World Reports the other videos will be distributed across the country beginning with 40 schools in New York City and expanding to other major cities.
Let’s Move! Executive Director and White House assistant chef Sam Kass says the White House is fully behind the initiative to use hip-hop – and other genres of music – as a tool to get kids to live healthier lives.
“Cultural leaders and visionaries in our country can give these messages to kids in a way that’s not preachy. Kids are going to be dancing and listening to the music,” he says. “I think hip-hop in particular – so many kids love hip-hop. It’s such a core part of our culture …and particularly in the African-American community and the Latino community which is being disproportionately affected by those health issues.”