Attempts at being provocative is nothing foreign to American Apparel. From their barely legal looking scantily clad models, to debuting a t-shirt earlier this year that featured a line drawing of a woman’s menstruating vagina. This time, the retailer went au natural with their mannequins.
This week the American Apparel store located on on East Houston Street in New York City debuted their new mannequins that have pubic hair. Gothamist spoke with Ryan Holiday, a rep for the retailer and he said the display was specifically made for that location and they wanted to display a more ‘realistic’ view of beauty:
“American Apparel is a company that celebrates natural beauty, and the Lower East Side Valentine’s Day window continues that celebration. We created it to invite passerby’s to explore the idea of what is “sexy” and consider their comfort with the natural female form. This is the same idea behind our advertisements which avoid many of the photoshopped and airbrushed standards of the fashion industry. So far we have received positive feedback from those that have commented and we’re looking forward to hearing more points of view.”
When a brand is known for attempting to be provocative, it leaves to you believe their “social” message is just a ploy to drum up controversy. And I guess it may have worked, because people are talking about it.