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Just Add A Kid clothing company came under fire yesterday when a photo appeared online showing a black kid in a monkey t-shirt. The clothing company designs tshirts with various animals, cartoon characters and other random ridiculousness, so when you place them on your kid, it looks as though they’re dressed up as the character. In addition to the t-shirts, the company has cardboard cutouts of children of various ethnicities.

Whether done accidentally or on purpose, the company came under attack because of cardboard cutout of a black child had a monkey tshirt displayed on it.

But according to the company it was just a big mistake.

“We are looking into all the situations that occurred around this little incident,” company co-creator Lowell Cohen told the Daily News by phone. “We’re looking at the vendor, we’re speaking to our employees.”

“The head shots on our hangers are intended (to) reflect the different cultures of our happy customers, and are distributed separately to our shirts,” the company said in the statement. “In this particular case, one of our retailers paired a particular hanger with a shirt without consideration for how it may appear to many consumers.We are taking steps to prevent this from happening again.”

Who knows if someone who worked at the store did this, or maybe a customer? Either way, the company definitely went into full crisis mode to cover their tracks.

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  • AbigailTea

    At the back of the T-Shirt, there are other faces of kids with the Monkey design. Someone may have deliberately placed the black one in front. I did my research and saw that there were plenty of other kids’ faces with the Monkey design.

  • ALM247

    “What is white people’s obsession with primates?”

    I just asked a family member of mine this very question last week. No one in my family knows what the fascination is. It is definitely a disturbing obsession.

  • ALM247

    “….little incident…”

    Little incident? That phrase alone seems to imply how the company feels about this.

    Considering the fact that there appear to be several hangers on that same rack, this appears pretty intentional.

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