When Target released their lookbook for their new collaboration with Joseph Altuzarra, they didn’t expect a boycott. But upon seeing that the 50-piece collection won’t include over a size 16, Chastity Garner from Garner Style posted that she’d stop supporting the mass retailer until designer collaborations become more inclusive:
“Literally 50 pieces of beautiful (and I mean beautiful) affordable clothing and none of it will be remotely close to the size that I wear. The collection consists of deeps hues of burgundy, fabulous snakeskin prints, and fall worthy, silk-like maxi dresses…enough to make any fashion lover lust. My heart sinks. You [have] once again made me feel like a second-class customer, and because of that I’m going to have to discontinue my relationship with you altogether.”
Garner’s #BoycottingTarget movement immediately took off online and on social media with supporters vowing to stop shopping at Target altogether and to take their funds to brands like Lane Bryant, who recently collaborated with Lela Rose.
The buzz garnered a response from a Target spokesperson. Speaking to Refinery29, Joshua Thomas, said:
“We never want our guests to feel disappointed, and if we’ve let them down, we apologize. We appreciate the opportunity to hear directly from our guests. We’ll take this feedback into consideration as we move forward. In the meantime, we offer a variety of plus options. We’ll also be introducing a new plus line in the near future that features a focus on the latest styles, all at great prices.”
Thomas’ statement might not be enough for boycotters, who claim Target has been promising a plus size line for a year now. What do you think of Target’s response, Clutchettes? Do you think boycotting is the best response?