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Supermodel Liya Kebede and Actress Zoe Saldana look absolutely stunning in the new Exclusive Pure Reds lipstick collection for L’Oreal Paris. The collection campaign image — shot by Norman Jean Roy features a selection of L’Oreal Paris ambassadors dressed all in white each wearing a bold red lip. The campaign includes Blake Lively, Zoe Saldana, Jane Fonda, Julianne Moore, Laetitia Casta, Frieda Pinto, Eva Longoria, Ines de la Fressange and Natasha Poly.

L’Oreal is hoping to diminish the fear of choosing such a bold lip color with the new collection:

“The correct red should leave you feeling empowered, confident, and sexy all at once whilst ultimately being something you choose to wear and not something that wears you,” advises L’Oreal make-up artist Lynsey Alexander. “There is most definitely a perfect red for everyone and if you apply one tone and feel conscious and aware of it then it’s not the one for you.”

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Image Credits: L’Oreal Paris/Instagram

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