ZjvfdN_QOn Wednesday, OKCupid, the “fastest-growing online dating site,” published data on how race is factored when matching individuals romantically. When cofounder Christian Rudder first explored this topic, it was discovered most races preferred to date within their own race. No surprise there! However, five years later things remain the same.

The basis of race and attraction in 2009 looked like this:

Men
Non-black men applied a penalty to black women
While black men showed little racial preference either way

Women

All women preferred men of their own race
But they otherwise penalized both Asian and black men

Millennials (Gen. Y) are often compared to individuals of the 60s. Like the past, interracial dating remains unpopular. Rudder writes, “OKCupid users are certainly no more open-minded than they used to be. If anything, racial bias has intensified a bit.” It was noted the numbers reflect different people year-to-year.

Additionally, Rudder clarifies the statistics does not make anyone any more or less racist. Rudder states, “An individual can’t really control who turns them on—and almost everyone has a ‘type,’ one way or another.”

What these statistics also affirm are beautiful people, regardless of race, have somewhat of an easier life. Rudder says, “And science has long known that bonuses accrue to beautiful people: they have better outcomes at work and at school, more success with juries, even live longer lives, and so on. In short, “beautiful people” receive a lot of the same built-in benefits in our society that white people do.”

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  • Chelsea

    I was on OKCupid like last year. The main men talking to me were white. There were like two that were on that fetishizing crap but others were not. Statistics paint too broad a picture that isn’t always the truth. Of course there are more white people on the site but it was kind of rare for a black guy to even talk to me at all. Just my two cents.

  • What’s up

    What’s the point if this stay tho? There’s an agenda here.

    Funny enough I only get messages from white men and a few Hispanic men on alll my profile on multiple site.and I’m no Halle berry or Lupita. So I’m not buying this crap.

    They can’t post the video of Michael brown but I can see this article pop up on my FB feed all day by major news networks. Mmmhmm.

    Distraction.

  • Fra

    The CEO of OK Cupid also asked users to boycott Mozilla due to their Gay Rights stance. Proof that when you discriminate against one group, you can be certain you will do it to another.