It’s been a year since Paul Deen appeared on NBC’s Today show and attempted to apologize for her use of racial slurs (allegedly only 30 years ago) and other racist antics, like her plans to host a “Southern plantation-styled” wedding featuring African-American servants. She failed miserably last year and instead of humbling herself and actually apologizing, declared instead, “I is what I is.”
Well she returned to the Today show on Tuesday morning this time with the proper and seemingly sincere apology that she should have offered 365 days ago. Maybe she spent a portion of this year getting some media training.
During the interview, Deen said, “I don’t care how old they are, words are so powerful. They can hurt. They can make people happy. Well, my words hurt people. They disappointed people. And frankly, I disappointed myself. And for that, I’m so sorry. I’m so sorry.”
That’s a long way from, I is what I is.
It was a “dark and difficult year,” Lauer reminded Deen as if she were unaware. Deen, who appeared alongside her two sons, agreed with Lauer and admitted that doing the Today interview had been a mistake. “That was a woman in trauma, shock, trying to understand what happened,” she said. “And you know the cold hard fact, Matt, is I probably should not have been here. I should have been home, maybe under the care of a doctor.”
Of course Deen came on the Today Show to do more than just apologize. She was promoting her new endeavor: The Paula Deen Network. Deen recently bought all of her content from The Food Network to fill the site alongside 20 other new shows a week. A documentary showing her side of the story will premiere exclusively on the digital network. And of course there will be a book.
“I really feel it’s going to require another book,” she said.
Unfortunately there was no mention from Deen about she felt when Black Twitter brilliantly dragged her with the Paulas Best Dishes hashtag. Well, maybe it will be in the documentary.
Check out the apology below.