It is no coincidence that black people have been historically excluded from the framework of beauty.

On Friday, March 8th, the hashtag #BlackOutDay was trending on Twitter and Tumblr. Black people from all over the world, from the United States, to Africa, to Australia and the Torres Strait Islands, participated in the event by posting pictures of themselves on social media.

It sounds like a simple, fun, online selfie event — and it was — but it represented something much deeper. According to Tumblr user expect-the-greatest, the purpose of the event was to affirm that in a world where Eurocentric beauty reigns supreme, it’s “time for the beauty of black people to be showcased.”

This is important because black people have been historically excluded from beauty standards, so proclaiming black beauty is crucial. But this is not just about us feeling good about ourselves. #BlackOutDay matters because beauty standards are measurement of status and value. Since recent history, beauty standards have been Eurocentric, reflecting that white people have been the most valued in our society and in other formerly colonized countries.

Just a few of the hundreds of thousands of tweets from #BlackOutDay.

Just a few of the hundreds of thousands of tweets from #BlackOutDay.

Our perceptions of others’ beauty and attractiveness also affects how we perceive status, ability, intelligence, and other traits. For example, studies show that one’s level of attractiveness can influence the outcome of a job interview, or even our choices at the polling booth. Since we associate beauty with positive character traits, such as health and trustworthiness, then it is no coincidence that black people, who are stereotyped with negative traits, have been historically excluded from the framework of beauty. (The same can be said about other groups of people who have been historically associated with negative traits, such as other POC, queer and trans people, fat people, people with disabilities, etc.)

Historically, beauty was out of the question for blacks, who weren’t even considered human. Philosophers and scientists as far back as the ancient Romans believed that different races of humans were in fact different species. This belief continued into the eras of colonialism and enlightenment, and was used as a basis for racism against those who had darker skin.

The German philosopher Christoph Meiners believed that the defining characteristic of a race is beauty or ugliness, and that white people were beautiful, while black people were not. He also associated non-white people with lower intelligence, hypersexuality, immorality, and the inability to feel pain. Other philosophers, historians, and scientists, such as Georges Cuvier, Voltaire (who believed that black people lacked intelligence), Immanuel Kant, and many others, held beliefs that black people were biologically different and inferior to white people. Scientists and philosophers would continue to produce works that declared that black people were uglier, less intelligent, and more like monkeys or apes than humans.

A chart showing that white people were as different from black people as they were from chimpanzees. Source: Wikimedia Commons.

A chart showing that white people were as different from black people as they were from chimpanzees. Source: Wikimedia Commons.

Post chattel slavery, white scientists and thinkers continued to make the case for white cultural, genetic, and intellectual superiority through eugenics, which was popular in the United States as well as Europe. American eugenics provided for justifications for forced sterilization, anti-miscegenation laws, and restrictive immigration policies, and it also influenced the implementation of Nazi eugenics programs.

Popular media has always reflected the idea that black people are inferior. Older motion pictures and theater mocked black facial features through blackface and other racist imagery. The 20th and beginnings of the 21st centuries saw an increase in positive representations of black people in the media, academics, and politics. This correlates with the rise of black people in positions that are normally synonymous with beauty, such as acting and modeling.

Hattie McDaniel, the first African American to win an academy award. Source: Wikimedia Commons.

Hattie McDaniel, the first African American to win an academy award. Source: Wikimedia Commons.

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  • Mary Burrell

    We are beautiful people and we need to embrace all of our beauty. I am glad for the movement of blackout day. Hope it catches on and stays.

  • [email protected]

    This is an excellent article that should be read by everybody first and foremost. One great aspect of freedom is for mental colonalism to be extinguished. False, white supremacist and Eurocentric views on beauty must be gone. We know that beauty is diverse and it deals with integrity, intelligence, compassion, love, inspiration, building communities, etc. not just what deals with the physical. At the end of the day, the physical will be gone and what will matter will be the contributions and the conscious actions that we have done to help out our neighbors and to build up the power of our people. The #BlackOutDay movement should continue in perpetuity

    Black beauty should be cherished, promoted, and respected. In this generation, more and more people want their blackness to be shown and shine. There is nothing wrong with our skin, our hair, our phenotypes, our souls, and our creativity.

    Black is Beautiful and we, as black people, are beautiful indeed.