In what probably started out as a great idea in the boardroom, proved to be not so great after it was executed and now Starbucks will not require baristas to write “Race Together” on customer’s cups.
Last week when Starbucks announced its “Race Together” campaign, it was met with cynicism and backlash. Many people felt it was an opportunistic endeavor, with would eventually fail. People voiced their concerns about not wanting to discuss race relations with random Starbucks baristas. Who would want to actually?
As of yesterday, Starbucks put an end to part of the campaign that included writing on cups. But the company says it wasn’t because of the backlash.
The cups were always “just the catalyst” for a larger conversation and Starbucks will still hold forum discussions, co-produce special sections in USA Today and put more stores in minority communities as part of the Race Together initiative, according to a company memo from CEO Howard Schultz said.
Maybe this time the company will actually have experts on these forums, instead of millennial baristas.
Image Credits: Starbucks