Allure doesn’t care that it offended a ton of people with their afro tutorial done on a white woman. Although social media was up in arms over the magazine, Allure offers a dumbfounded explanation.


“The Afro has a rich cultural and aesthetic history. In this story, we show women using different hairstyles as an individual expressions [sic] of style. Using beauty and hair as a form of self-expression is a mirror of what’s happening in our country today. The creativity is limitless—and pretty wonderful,” Allure told Buzzfeed.

Sure, use your hair as a form of self-expression but don’t use a style that black people have proudly rocked, without crediting black people.

If you want to walk around looking like Bob Ross, sure that’s your prerogative, but don’t act as if a white woman rocking an afro is something ‘normal’.

Cultural appropriation will never be cute. Whether it’s a white woman rocking a fro or cornrows. In the words of the great Paul Mooney, “Everybody wanna be a nigga but nobody wanna be a nigga”.

Image Credit: Augusta Falletta/Allure/Twitter

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  • [email protected]

    There is certainly a difference between sincere human expression and cultural
    appropriation (which we all oppose). Allure wants to make financial profit. In situations like these, we should both recognize the diversity of human expression and at the same time respect the human dignity of black women as well. Regardless of how people view the Allure tutorial, there should always be an acknowledgement of the right of black women to express their hair in a diversity of ways.

    • I love that the title of the article is you yes you can wear an Afro. Soo hmm who is you? obviously they were talking to their white female readers. Its funny that none of these “mainstream” magazines have tutorials telling black women how to get straight hair, those straight hair tutorials are still for ww.

    • [email protected]

      Good Afternoon Sister Staci Elle.

      Game recognize Game Sister. It is what it is.

      I have noticed that every time black folks have this discussion and even express a certain point of view, we’re slandered by some as racists and wanting to deny human expression (which are lies). You have made a very interesting point.

    • That’s because you’re Truth, you cant hide ish from the truth, you chose your name wisely.

    • [email protected]

      Thank you Sister. Our people have massive discernment. Nothing will turn us around. The 50th year anniversary of the signing of the Voting Rights Act is coming up soon and we all remember the sacrifice of so many people who fought for not only voting rights, but for human justice.

  • gg

    It’s trendy to have biracial curly hair. If the hair was tightly coiled, it would be considered ugly or nappy.

  • gg

    All the girl in the picture has to do is get a deep tan and she is Rachel Dolezal.

    • “All the girl in the picture has to do is get a deep tan and she is Rachel Dolezal”

      A white woman….

    • gg

      with a desperate attempt at black aesthetics.

    • yep!

  • *NmySkynn70*

    it looks a shaggy mess, it’s not truly an afro, the texture of their hair won’t allow them to “flawlessly” pull it off the way “we” did back in the day. This is an epic fail, a moppy mistake.