Remember when we said mainstream publications should hire more writers of color to help them avoid sounding obtuse? Well, looks like we need to add Mashable to the list.
Over the weekend, the site, which calls itself “a leading source for news, information & resources for the Connected Generation,” ran an article about how to make “ugly” fall nail polish colors work.
The whole thing sounded innocuous enough until you got to this…
— Mashable (@mashable) September 7, 2015
Umm…yeah. See the problem?
The article went on to describe the brown colors–which are pretty much “nude” to loads of Black women–as “flushable” and nasty, and let’s just say it didn’t go over well with folks on Twitter.
— Trudy (@thetrudz) September 7, 2015
@mashable why are all the brown polishes considered the ugliest?
— siditty (@siditty) September 7, 2015
— Angie Coleman (@angieidunno) September 7, 2015
@mashable “wear the bathroom on your nails”? Wow. Really, mashable? These are beautiful nudes for women of color. TAKE THIS ARTICLE DOWN.
— Stella Kae (@stellakae) September 7, 2015
.@mashable Oops y’all did it again. Revealed that your beauty standards & tips are racist.
— Samira (@caramelwithsalt) September 7, 2015
After getting dragged on Twitter, Mashable removed the brown colors from the “ugliest” article roundup, but not before the writer–an intern named Hayley Wilbur, locked her Twitter account and blamed the criticism of the piece on people just overreacting. Right, or maybe people are just sick of mainstream publications dissing people of color.
Jim Roberts, Mashable’s Executive editor & Chief Content Officer, issued an apology on Twitter.
Readers have rightly raised concerns about a racially insensitive portion of an article on nail polish. We have cut the section & apologize.
— Jim Roberts (@nycjim) September 8, 2015