The First Lady’s Reach Higher initiative brings together over 20 social media, business, and nonprofit partners to help launch Better Make Room, a campaign squarely directed at Generation Z (14-19 year olds)
Michelle Obama is making sure every teenager has access to valuable information about applying for college and what you need to do in order to prepare. Today, the First Lady launched BetterMakeRoom.org for students aged 14-19, so they can have the information right at their fingertips.
Celebrates students. It acknowledges that things aren’t easy. It elevates their stories, their bravado, and hard work to new heights. It tells their stories through a lens normally reserved for sports stars and celebrities. In an info-jammed world where fame means followers, likes and reposts, the campaign brings celebrities and influencers to the platforms that today give star power to their peers: those without the traditional luck or talent of some of today’s biggest stars.
Better Make Room says that students reaching toward higher education deserve equal praise and adoration. Through an integration of celebrities, peers, influencers, and partners who step outside their own accomplishments to lift up those of another, the campaign gives achievement, smarts, conquest and reaching higher the spotlight they deserve. Better Make Room highlights the possibility of a better education, a better career, and a better future.
The site offers information about filling out the FAFSA, as well as test dates for the ACT and SAT exams. Because we’re living in the age of social media, high school students are also able to share their college application experience by tweeting and using the hashtag #BetterMakeRoom, and their posts will then show up on the site.
BetterMakeRoom.org is getting support from businesses and non-profit organizations.
Image Credits: AP/Getty Images