And it all began with a single tweet! A frustrated Morris tweeted, “I need to start my own firm” and Knight retweeted and replied with, “Are you serious?” Morris and Knight then got together and exchanged ideas and Morris contacted Reddick, an old college friend shortly thereafter. The three women met at a café and on a napkin (a napkin!) devised a plan to make their dreams come true.
Being young in the industry they faced a few challenges, such as people assuming they did not have enough experience and others assuming they lacked professionalism because of their ages. One challenge in particular which concerned Morris was being taken seriously in a male dominated field but this dynamic group overcame those challenges as they began to focus on the future of their business.
Knight, Morris, and Reddick are true businesswomen, working with a large array of individuals and businesses and their expansion plans for the future include establishing firms on the east and west coast.
These women have quickly become a force to be reckoned with and the story of their small, but growing empire came about is an inspiration to us all and a reminder that there is power in the tweet.