Kanye West unveiled his latest collection, Yeezy Season 3, and his new album The Life Of Pablo last night in New York’s famed Madison Square Garden.
While Ye promised an one-of-a-kind event, the reviews were decided mixed. Allison P. Davis of The Cut said the show “was like dying and going to fuccboi heaven,” while Spencer Kornhaber of the Atlantic noted, “It was impossible not to feel a little bored. But it was the boredom of a long church service—healthy, the kind that makes you think.”
The third iteration of the Yeezy collection continues West’s minimalist, monochromatic, dystopian vibe, but it looks a bit less terrible than last time.
To pull off the massive event, West hired scores of extras to model clothes in the appointed color scheme, but according to one anonymous participant, things were straight up weird.
SEASON 3 pic.twitter.com/dI8Wgbq9k8
— DONDA (@DondaCreate) February 11, 2016
One of our instructions was that the theme was channeling a Rwandan refugee camp. We were Rwandan refugees. At this point, my mind was so blown. I was exhausted. I had been standing around for hours. I was honestly over it. I was like, I literally cannot believe Kanye has us out here dressed like refugees on this stage and we’re supposed to look sad and angry.
In the end, the directions worked. When it was all said and done she was pretty bummed and very angry.
There were people in the group that were like, “This is the best day of my life!” Mentally, it was tough because you’re figuring it out as you go along. You’re just expected to comply and follow. I felt like cattle. I felt like I was being herded into a concentration camp or something. It’s not something I would want to do again. But I wouldn’t say I regretted it.
It took almost an hour to get everybody wrangled together to turn in our looks and get our phones back. That whole process was when I really started to go crazy, sitting in this auditorium waiting for my number to be called. There was a point where I was like, “Fuck Kanye for this.”
Hawking overpriced bodysuits is one thing, but using genocide as inspiration for a fashion show? That’s a new low.