Diddy’s daughters are officially joining the family business! The music and fashion mogul introduced a brand new affordable and ultra cute clothing line for girls inspired his three daughters – Jessie, D’Lila and Chance. “My girls have been a continued inspiration in all that I do so it only made sense to create a collection with them in mind,” he says. “I am beyond thrilled to work with my girls on this new endeavor and I look forward in watching them grow with this project. They are young ‘dreamers’ and will serve as an inspiration to girls everywhere.” The new Sean John girls collection is now available at Macy’s department stores and online. Pieces in the upcoming line of fun and vibrant separates include rocker moto jackets, pastel skirts and lively colored dresses sizes 7-16 ranging from $35 to $100.
Diddy launched his clothing brand back in 2008 and ventured into the boys market in 2000. “Jessie, D’Lila and Chance are fashionistas in their own right and creatively, the girls will be integrated into the brand creative as they embark on this venture as hip and stylish young entrepreneurs,” he said. We’re excited to watch these beautiful little girls grow and even more hyped to see what they’ve helped to create!