Fast fashion mega retailer Forever21 received a ton of backlash when shoppers came across a men’s t-shirt with the words “Don’t Say Maybe If You Want To Say No” printed on the front.
The phrase insinuates that the wearer will consider maybe a replacement for yes, which in turn offended and pissed off both male and female web browsers.
Outraged customers tweeted that the $19.90 graphic tee was more than a basic affordable piece of fashion and argued that the shirt’s message crossed the line between playful phrasing and rape culture promo.
“Forever21 allowed a shirt suggesting victims are to blame for rape. Let’s not allow anyone to spend money here again,” one user tweeted.
Forever21 allowed a shirt suggesting victims are to blame for rape. Let's not allow anyone to spend money here again https://t.co/cdeJH34ODR
— Brad Simpson (@PucksOnTheNet) March 14, 2016
“This Forever21 t-shirt blaming women for rape AINT OK & deserves all the hate it’s getting,” another user tweeted.
— sanya panwar (@SanyaHoon) March 15, 2016
After the flood of customer complaints, the brand disabled the graphic tee, marking it as “Sold Out” on their site. It has since been completely removed.
In response to a request for comment, the company released the following statement:
“Forever 21 strives to exemplify the highest ethical standards and takes feedback and product concerns very seriously. With regards to the T-shirt in question, upon receiving feedback from our customers, we took immediate action to have it removed from our website. We sincerely apologize to anyone who was offended by the product.”
What are your thoughts?